<![CDATA[NEWS - 64 Media]]>http://www.64media.com.au/]]>en-usThu, 11 Mar 2010 07:20:07 -1100Thu, 11 Mar 2010 07:20:07 -1100bruce@64media.com.au<![CDATA[It is going to be a big year, so get ready to rumble!]]>http://www.64media.com.au/news/it-is-going-to-be-a-big-year-so-get-ready-to-rumble/No-one will care how the changes that will come into effect post the Ripoll Inquiry, The Cooper Review and the Henry Review will affect financial services more than those of us with vested interests. ASIC is already flexing its muscles in anticipation of having greater regulatory power over licensees and advisers, as recommended by the Ripoll Inquiry.  Licensees in particular must be prepared to lobby Canberra. They must also be prepared to air their views via an intelligent and well-orchestrated media campaign or they simply won't be heard - which means they risk having to live in a world shaped by those who are prepared to debate issues in the media. No lobbying, no media = no clout.

Ensuring your concerns play out in the media and that you play a role in shaping the future of the industry, means you must be able to articulate those concerns clearly, cleverly and colourfully to the right media, at the right time, in the right way. Need help doing that? Contact us. 64 Media prides itself on providing personal, affordable, informed public relations advice and strategy.

]]>Wed, 13 Jan 2010 00:00:00 -1100http://www.64media.com.au/news/it-is-going-to-be-a-big-year-so-get-ready-to-rumble/<![CDATA[Did You Know?]]>http://www.64media.com.au/news/did-you-know/Did you know when the idea for a financial planning association as we know it was first mooted in 1982, it was rejected?

Rather than forming an Australian branch of the International Association of Financial Planners (IAFP) (an association catering for all sectors of the industry, headquartered in the United States) a majority vote from a meeting of industry minds elected instead to form the Australian Investment Planners Association (AIPA) - an association for financial advisory companies only. Australia's IAFP was not formed until 1995.

Who were the industry minds at that meeting? John Godfrey and Gwen Fletcher were two of them - a bottle of wine for the first person to tell me the name of one of the other four people present at that meeting.  Email me your answer.

Julie Bennett is the custodian of the memoirs of Gwen Fletcher, one of the founders of the financial planning industry in Australia. Julie's short history of financial planning in Australia has been published in the US and she is currently writing Gwen Fletcher's biography.

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