PUBLIC RELATIONS
At 64 Media we believe great PR is about great relationships – with our clients and with the media. All of 64 Media’s public relations campaigns and strategies are therefore designed to:
SUBSCRIBE TO OUR NEWSLETTER to receive regular tips on how to deal with the press and build your media profile. Drawing on years of first-hand experience with the finance media, 64 Media develops cost-effective PR campaigns that build and strengthen public perception of our clients.
At 64 Media we have invested years developing and nurturing excellent relationships with the financial services press. We believe this gives us exceptional insight into what the finance press wants and how to give it to them. As a boutique consultancy we also know about working to a budget and pride ourselves on delivering cost-effective solutions tailored to meet the unique needs of each of our clients. 64 Media works closely with clients to develop a tailored public relations strategy based on one of our three service levels. We roll the strategy out over an agreed time frame, fine-tuning the approach as required and regularly reporting back on the results. Depending on the service level chosen, our public relations strategy may contain the following key components: In conjunction with our clients, we build and implement workable strategy documents which map and timeline their media activity. We also build a media distribution list for our clients and help them to prepare media kit material including company backgrounders, biographies and press photos. 64 Media helps clients to establish and/or maintain productive relationships right across their preferred media targets. In partnership with our clients, we organise, manage and host press conferences and media events. We also help our clients to gain editorial exposure across either or both the financial services trade press and the mainstream finance media. Our services include preparing and distributing press releases, developing and selling in stories and story angles and helping our clients to prepare and place publication quality copy. 64 Media follows up approaches to journalists, monitors the coverage our clients receives and manages press clippings files on their behalf. We also prepare regular reports which include campaign results analysis. To gauge the value of our campaigns we apply advertising value equivalency (AVE). AVE assesses the dollar value of the coverage our clients receive against the cost of related advertising space. All of our clients enjoy discounted access to 64 Media’s specialist Media Training courses. 64 Media charges all clients a one-off fee to prepare a PR Strategy Document. Clients can then choose from Basic, Value and Premium service levels to roll out the strategy. Fees for each service level are charged monthly in advance and services must be retained for a specified minimum period. Please contact us if you would like to discuss our service levels and fees. The team at 64 Media was instrumental in helping us to launch MetLife to Australia. Their staff were organised, well-connected and driven with great ideas. |
