Press Release 2 October 2008

64 MEDIA LAUNCHES PRESS PASS FOR PLANNERS

Sydney: 2 October, 2008 - 64 Media has launched Press Pass - for Financial Planners, a three stage media training program, specifically designed for financial advisers.

Julie Bennett, 64 Media's principal, said that in the current financial environment, it is absolutely critical for financial planners to learn how to work effectively with the media.

"There is a lot of negative sentiment about at the moment and some very prominent people are trying to lay blame for some of the financial ills of the world at the doors of advisers," she said. "It's therefore very important that all planners learn how to properly articulate the value of what they do via the media."

Press Pass 1 for Financial Planners is an introductory seminar on dealing with the media and will be conducted monthly in Sydney. It may also be held in Melbourne, subject to demand. Press Pass 1 has accreditation from the Financial Planning Association of Australia (FPA) for 2 continuing professional development (CPD) points.

"We are currently in the process of preparing Press Pass 2, an intensive media training workshop designed to help planners build their media profile, for accreditation," Bennett said. "Planners interested in attending either session should register their interest by emailing us at office@64media.com.au."

64 Media currently runs Press Pass - for Finance Professionals, a general media training program for all professionals working in the Australian finance industry. For more information on sessions or to book, visit www.64media.com.au/media-training

Bennett will also be leading a lunch time Build your media profile discussion group for FPA Sydney Chapter members on Thursday 16 October, 2008 at the Wesley Function Centre in Sydney. The session will cover:

How to make your business media friendly
Identifying the right media for the job
Grabbing a journalist's attention
Running a proactive campaign

The discussion group is open to FPA members and non-members. Click here to book.

Ends

Further information:

Julie Bennett

Principal

64 Media

Tel. 1300 64 MEDIA