NEWS

Previous News Items

• IT'S ALL ABOUT THE LOOK
• HOW OFTEN IS YOUR COMPANY IN THE MEDIA?
• Is Julia Gillard good news or bad for financial services?
• SECRETS OF A SUCCESSFUL PR CAMPAIGN
• MEDIA TRAINING: Lights, camera... inaction - dealing with stage fright

Have you invested in PR? Either doing it yourself or having a consultant do it for you? Are you getting the results you expected?  Or more importantly, the results you need?

If you get four or more mentions a month, in the media you identified as key to your marketing campaign, congratulations. You are in the media about once a week and your investment in PR (depending of course on how much time/money you are spending) is probably paying off. However, any less than that and, sorry, your campaign is unlikely to be doing what it needs to do in order to raise your company profile and bring in new business.

Not sure how often your company appears in the media? For a very quick indication, try a Google advanced news search. (Instructions below). It is by no means an exhaustive search, but it is a good starting point.

Of course, when it comes to PR it's not just the number of times your company is mentioned in the media that is important, it's also about which media you appear in and the quality of the coverage. But that's a topic for another day.

Google Advanced News Search

1. Visit Google - www.google.com.au
2. Click on the ‘News' tab. A search box will appear.
3. Under the words "Search now" you will see an advanced news option. Click on it. (you can go directly to this page by clicking here)
4. Put your company name (or the name of one of your key spokespersons) into the "find results - with all of the words" search field.
5. Put the word "Australia" into the source location search field.
6. Click on the "search" tab