NEWS

Nominations for the eleventh annual Association of Financial Advisers (AFA) Adviser of the Year Award (the Award) have opened and the search to showcase the pinnacle of Australia's financial advisers begins for 2013.   

As part of the launch, Award partner Zurich have announced a new and improved Award website, which has been optimised for mobile devices.. 

Mr Brad Fox, CEO of the AFA, said that in the current regulatory environment, advisers are more in need of support and encouragement than ever before. “Since the launch of the Adviser of the Year Award in 2003, it has become a prestigious accolade which has helped motivate and inspire advisers to deliver quality advice,” he said. “The new website, which features videos, galleries and white papers from previous finalists as well as the details about this year’s Award will make the nomination process more rewarding and informative.”

Mr Fox said the quality of the advisers nominated each year is a great reflection on the financial advice profession, the financial services industry and the services they provide to Australian consumers.

“Some of Australia’s most talented advisers have participated in the program over the past decade and are now sharing their expertise with other advisers,” he said.

Mr Philip Kewin, General Manager Retail - Life and Investments at Zurich said the new mobile version of the Adviser of the Year website reflects a change in online habits.

“We have adapted the nomination process to give as many advisers as possible the opportunity to be nominated,” he said. “Statistics show that almost half of online content produced is now being accessed via phones and tablets so it made sense for us to optimise the website for mobile devices.”

Mr Fox said Zurich has been instrumental to the success of the Award. 

“We have Zurich to thank for their continued innovation and this year the new website, which will enable advisers to access even more support and inspiration from the previous years’ finalists,” he said.

The Award will be presented at the AFA Annual Conference in October. To nominate an outstanding adviser, visit adviseroftheyear.com.au and connect on Twitter @adviserofyear to make sure you receive updates on nominees, judging outcomes and tips and insights from the finalists from previous years.