MEDIA TRAINING

MEDIA TRAINING FOR FINANCE PROFESSIONALS

Want to market via the media but don't know where to start? Like to have an article you've written published but keep getting knocked back? Or maybe you're worried about how your company would handle bad publicity.  Enrol now in one of 64 Media's media training programs and learn how to proactively position your business in the media - and how to cope in the event of a media crisis.

OPEN COURSES

1. Marketing via the Media - the Basic Essentials

Media Training Presenters

Julie Bennett:  Course Developer and Facilitator

 A former senior finance editor with extensive experience across both the general finance and financial services trade press, Julie Bennett has an exceptional understanding of what the finance media want and how to give it to them. She worked as managing editor across the widely-respected industry publications Money Management, Super Review and Financial Planning magazine and as a senior finance magazine editor for media personality, David Koch. She continues to write, and recently had articles published in Notebook magazine. Julie also has extensive adult learning experience having begun her career in financial services as a video program manager with IntegraTec (now part of Kaplan).

A senior financial planner with more than 20 years experience, Bruce Gingell             has advised some of Australia's top CEOs and has first-hand experience in financial planning practice management and business communication. As a sole practitioner, he also has exceptional insight into the demands placed upon practising financial planners. Bruce is a Certified Financial Planner (CFP) and acts as 64 Media's technical adviser.  He also helps to develop training material for financial services training provider, Kaplan Education.  Bruce has expert knowledge spanning a range of financial planning topics including superannuation, investments, retirement planning and wealth creation.

Aureen Bennett            : Facilitator

Aureen has had extensive involvement with adult education since 1989.  She is a dynamic professional training facilitator and a skilled designer of industry relevant training courses and materials. Aureen is Masters qualified in adult learning and is particularly responsive to the needs of these learners - valuing the experiences they bring to the education process whilst developing skills and knowledge through stimulating and relevant learning activities. Aureen pursued a communications degree from the University of Technology, Sydney whilst working for the Australian Broadcasting Corporation and qualified with specialisations in Journalism and Writing.  In addition to her work with 64 Media, Aureen has a successful adult learning consultancy with clients representing the private, local, state and commonwealth public sectors - including Qantas, Belkin, Borg Industries and medical staff with the Northern Sydney and Central Coast Area Health Service.  She is currently studying law and has been accepted into the University of Sydney's 2010 law program.

Thank you so much for the outstanding day’s workshop. I was vaguely aware that there were things we might be doing better and sure there would be the odd thing we were not doing at all but was astounded to find that there was so much more to PR and dealing with the media. You have given us many valuable insights and highlighted a host of new opportunities to engage the media and be noticed. The team loved the interaction and fun you generated, making it memorable. You have even inspired some of my staff to start writing articles!

Guy Thornycroft, Director - Prestwood Australia Pty Ltd