MEDIA TRAINING
Press Pass - for Finance Professionals If you want to get the kind of attention you really need from the media, you're going to have to make yourself memorable. So when you meet a journalist, wear a quirky hat, an interesting tie, a flower in your lapel. Anything that will help you to stand out from the - literally thousands - of people a journalist meets. This is just one of dozens of tips (and traps) you will learn when you attend Press Pass - for Finance Professionals - a practical, hands-on group media training course pre Press Pass 3 - Crisis communication – Contact us for pricing and furthe BOOK NOW (click here for booking form and dates) SUBSCRIBE TO OUR NEWSLETTER: and go into the draw to win a registration to a Press Pass 1 seminar (Refer to policies and conditions of entry at foot of this page). For further details contact 64 Media on 1300 64 MEDIA or 0407 071 121 Media Training Presenters Julie Bennett: Course Developer and Facilitator A former senior finance editor with extensive experience across both the general finance and financial services trade press, Julie Bennett has an exceptional understanding of what the finance media want and how to give it to them. She worked as managing editor across the widely-respecte Bruce Gingell, CFP: Course Developer A senior financial planner with more than 20 years experience, Bruce Gingell has advised some of Australia's top CEOs and has first-hand experience in financial planning practice management and business communication. As a former sole practitioner, he also has exceptional insight into the demands placed upon practicing financial planners. Bruce is currently a senior financial planner and holds a proper authority with St Andrews Australia. He also writes articles for industry publications and helps to develop training material for financial services training provider, Kaplan Education. Bruce has expert knowledge spanning a range of financial planning topics including superannuation, investments, retirement planning and wealth creation. Aureen Bennett: Facilitator Aureen has had extensive involvement with adult education since 1989. She is a dynamic professional training facilitator and a skilled designer of industry relevant training courses and materials. Aureen is Masters qualified in adult learning and is particularly responsive to the needs of these learners - valuing the experiences they bring to the education process whilst developing skills and knowledge through stimulating and relevant learning activities. Aureen pursued a communications degree from the University of Technology, Sydney whilst working for the Australian Broadcasting Corporation and qualified with specialisations in Journalism and Writing. In addition to her work with 64 Media, Aureen has a successful adult learning consultancy with clients representing the private, local, state and commonwealth public sectors - including Qantas, Belkin, Borg Industries and medical staff with the Northern Sydney and Central Coast Area Health Service.
The learning environment was relaxed and interactive. I appreciated the good feedback provided through the practical sessions. A worthwhile course. I learned some good tips from the day to take back to work. Natalie Kitchen, Corporate Affairs - MetLife Thank you so much for the outstanding day’s workshop. I was vaguely aware that there were things we might be doing better and sure there would be the odd thing we were not doing at all but was astounded to find that there was so much more to PR and dealing with the media. You have given us many valuable insights and highlighted a host of new opportunities to engage the media and be noticed. The team loved the interaction and fun you generated, making it memorable. You have even inspired some of my staff to start writing articles! Guy Thornycroft, Director - Prestwood Australia Pty Ltd A former senior financial planner with more than 20 years experience, Bruce Gingell advised some of Australia's top CEOs and has first-hand experience in financial planning practice management and business communication. As a former sole practitioner, he also has exceptional insight into the demands placed upon practicing financial planners. Bruce has written articles for industry publication IFA and writes training material for financial services training provider, Kaplan Education. Bruce has expert knowledge spanning a range of financial planning topics including superannuation, investments, retirement planning and wealth creation. As Technical Manager, Bruce is responsible for ensuring that the work 64 Media does is relevant to financial planners and financial services professionals and that it is technically correct.
A former senior financial planner with more than 20 years experience, Bruce Gingell advised some of Australia's top CEOs and has first-hand experience in financial planning practice management and business communication. As a former sole practitioner, he also has exceptional insight into the demands placed upon practicing financial planners. Bruce has written articles for industry publication IFA and writes training material for financial services training provider, Kaplan Education. Bruce has expert knowledge spanning a range of financial planning topics including superannuation, investments, retirement planning and wealth creation. As Technical Manager, Bruce is responsible for ensuring that the work 64 Media does is relevant to financial planners and financial services professionals and that it is technically correct. |
