MEDIA TRAINING FOR FINANCE PROFESSIONALS

64 Media has a long history, dating back to 2004, of providing expert, insightful public and private media training to a wide variety of financial services professionals and organisations, including major Australian banks, financial services associations, insurance companies, licensees, financial services groups, businesses and organisations as well as individual finance professionals.

64 Media’s principal spent 10 years working in finance media and maintains excellent relationships with key finance journalists and therefore has unique insights into who the finance media are, what they want and how to give it to them.

We are continually refining, updating and enhancing our media training programs to ensure they remain relevant in the ever-changing worlds of the financial services industry and the finance media.

64 Media's Public Media Training Program

Want to market via the media but don't know where to start? Like to have an article you've written published but keep getting knocked back? Or maybe you're worried about how your company would handle bad publicity.  Enrol now in one of 64 Media's media training programs and learn how to proactively position your business in the media - and how to cope in the event of a media crisis.

2012 SYDNEY DATES ANNOUNCED

Need to brush up on your media skills? Book into our PUBLIC media training workshop Press Pass for Finance Professionals I - An Introduction to Dealing with the Media. For details of the program, see point 2 below.

Sydney dates are as follows:

• 1 March 2012
• 1 June 2012
• 4 September 2012
• 4 December 2012

All programs are held at the Meriton-on-Pitt, Pitt Street Sydney or as otherwise advised.

We also offer PRIVATE media training, tailored to suit your company's specific needs. To book your media training, request a program outline or further information, email us at office@64media.com.au

PUBLIC COURSES

1. Marketing via the Media - the Basic Essentials

Two-hour program specifically designed for finance professionals who have limited experience dealing with the media or who have dipped their toe in the water and now want to go that next step! Click here for further information

2. Press Pass for Finance Professionals 1

Four hour program designed for professionals working in the financial services industry - click here for further information

3. Press Pass for Finance Professionals 2

Full day program designed for professionals working in the financial services industry - click here for further information

64 Media's Private Media Training Program

All our private media training programs are tailored to meet your specific needs, to match the prior skills and experience of your participants and to equip them to cope competently when interacting with the media.

All our workshops and seminars reflect the significant investment we have made into the ongoing development of our programs and the collective wisdom we have garnered from decades of working in financial services and finance media. It is vitally important to us that we provide a superior media training program that is highly valued by finance professionals because it thoroughly equips them, at a range of different levels, to deal effectively with the media.

PRIVATE COURSES

Examples of the programs that can be tailored to suit your specific needs:

1. Introductory Media Training (Private Press Pass 1)

A half-day introductory private group workshop for people who have little or no experience with the media designed to help them understand the role of the media, its value as a public relations tool and to learn some basic techniques for communicating with journalists and conveying key messages.The format of this workshop includes instruction, role plays, group exercises and discussion. Participants are not filmed.

2. Executive Media Training (Private Press Pass 2)

A half-day workshop designed for people who will carry the responsibility of being a spokesperson for one specific department or one aspect of your organisation.

Participants may or may not have some experience dealing with the media and will preferably have completed Press Pass 1 (see below).

This is an intensive workshop, designed to help participants speak confidently about their topic in media interviews. It also offers some techniques for dealing with the media under pressure. The format includes instruction, discussion, exercises and individually-tailored simulated media interviews which are filmed for later review.

This workshop operates best when conducted in small groups of 3-4 participants.

3. Private Media Training (Full Press Pass)

An intensive full day coaching workshop designed for people who will carry the responsibility of being one of your top-level, key media spokepersons.Participants are likely to already have had some experience dealing with the media or have undergone some media training but need to update, enhance or further develop their skills.

This is also an intensive workshop which really puts people through their paces. It is designed to help participants conduct themselves confidently in media interviews even under pressure. The format includes instruction, discussion, exercises and individually-tailored simulated media interviews which are filmed and replayed to participants during the workshop for critique and review.

This workshop operates best when conducted one-on-one or in very small groups (no more than three participants).

Other Programs

64 Media also offers training in:

• Crisis Communication
• Writing for the Media
• Key Message Development
• Talking on Television - using specialist television producers and camera oeprators

Conferences and Seminars

We can also provide one of our very experienced media trainers to deliver seminars covering a range of important important topics like:

• The changing face of finance media
• Making noise – developing and selling-in your key media messages
• Who do I talk to? – how to get access to the media to get the coverage youneed
• Now that I have your attention – techniques to make you word perfect in media interviews
• All about the brand – Building a reputation and credibility via the media
• That’s not what I said – Dealing with misquotes and out of context grabs
• Crisis control – Dealing with the media when the chips are down

 For further details on any of our courses, contact us today!

Media Training Presenters

Julie Bennett:  Course Developer and Facilitator

 A former senior finance editor with extensive experience across both the general finance and financial services trade press, Julie Bennett has an exceptional understanding of what the finance media want and how to give it to them. She worked as managing editor across the widely-respected industry publications Money Management, Super Review and Financial Planning magazine and as a senior finance magazine editor for media personality, David Koch. She continues to write, and recently had articles published in Notebook magazine. Julie also has extensive adult learning experience having begun her career in financial services as a video program manager with IntegraTec (now part of Kaplan).

Bruce Gingell, CFP: Course Developer

A senior financial planner with more than 20 years experience, Bruce Gingell has advised some of Australia's top CEOs and has first-hand experience in financial planning practice management and business communication. As a sole practitioner, he also has exceptional insight into the demands placed upon practising financial planners. Bruce is a Certified Financial Planner (CFP) and acts as 64 Media's technical adviser.  He also helps to develop training material for financial services training provider, Kaplan Education.  Bruce has expert knowledge spanning a range of financial planning topics including superannuation, investments, retirement planning and wealth creation.

Aureen Bennett: Facilitator

Aureen has had extensive involvement with adult education since 1989.  She is a dynamic professional training facilitator and a skilled designer of industry relevant training courses and materials. Aureen is Masters qualified in adult learning and is particularly responsive to the needs of these learners - valuing the experiences they bring to the education process whilst developing skills and knowledge through stimulating and relevant learning activities. Aureen pursued a communications degree from the University of Technology, Sydney whilst working for the Australian Broadcasting Corporation and qualified with specialisations in Journalism and Writing.  In addition to her work with 64 Media, Aureen has a successful adult learning consultancy with clients representing the private, local, state and commonwealth public sectors - including Qantas, Belkin, Borg Industries and medical staff with the Northern Sydney and Central Coast Area Health Service.  She is currently studying law and has been accepted into the University of Sydney's 2010 law program.

The learning environment was relaxed and interactive.  I appreciated the good feedback provided through the practical sessions.  A worthwhile course. I learned some good tips from the day to take back to work.

Natalie Kitchen, Corporate Affairs - MetLife

Thank you so much for the outstanding day’s workshop. I was vaguely aware that there were things we might be doing better and sure there would be the odd thing we were not doing at all but was astounded to find that there was so much more to PR and dealing with the media. You have given us many valuable insights and highlighted a host of new opportunities to engage the media and be noticed. The team loved the interaction and fun you generated, making it memorable. You have even inspired some of my staff to start writing articles!

Guy Thornycroft, Director - Prestwood Australia Pty Ltd